What If Your Next Best Customer Is One You Already Have?
Start building deeper relationships with the customers you already have with this simple, proven system that helps small businesses generate more repeat business, referrals, and profit—without being salesy.
LEARN THE ENGAGE NOW SYSTEM
LEARN THE ENGAGE NOW SYSTEM
You're busy running your business.
You're managing employees. Keeping up with technology. Balancing finances. Handling operations. Trying to keep everything moving.
So when it comes to marketing, branding, and customer engagement... it gets pushed to the bottom of the list.
And while you're working harder than ever, your existing customers may have no idea about everything you actually offer.
That's one of the biggest missed opportunities in small business.
If you don't tell your customers what you do...
Who will?
Meet Engage Now
Engage Now is a simple customer engagement system that helps businesses of all types and sizes generate more revenue from the customers they already have.
Instead of constantly chasing new customers, you'll learn how to educate your existing customers, strengthen relationships, and naturally create more opportunities for repeat business and referrals.
No complicated funnels. No expensive software. No high-pressure sales tactics.
Just a practical system any business can easily implement.
What Happens When Customers Know You Better?
The customers who know all the products or services your business has to offer are the customers who are likely to do the most business with you.
What Engage Now can do for you:
✓ Maximized profits through increased revenue per customer
✓ Increased business value
✓ Higher customer retention
✓ More quote requests from existing customers
✓ More customer referrals
✓ Improved close rate
✓ Lower onboarding costs and greater efficiency
✓ Happy employees, happy customers
These are the core outcomes Engage Now is designed to produce by helping businesses educate customers, improve retention, increase revenue per customer, improve efficiency, and build more customer for life relationships.
A Simple System Built for Busy Business Owners
Engage Now was created specifically for business owners who don't have time to become marketing experts.
Inside, you'll learn how to:
Build better, deeper relationships with customers
Help customers learn about everything your business offers
Increase quote requests from existing customers
Increase referrals by turning existing customers into your greatest advocates
Improve efficiency, employee retention, and customer satisfaction
It's simple enough to implement, and powerful enough to transform your business.
Praise for Engage Now
Engage Now is a simple and effective system to help small business owners better brand themselves with their existing customers and improve efficiency, retention, revenue per customer, and profitability.
Christina Lemieux
Executive Strategy Director: Saatchi & Saatchi, PG ONE
Engage Now can help independent insurance agents, and small business owners in general, strengthen their value proposition and build customers for life.
Kelly Stacy
SVP, National Field Executive, The Hanover Insurance Group
During my 30-year corporate marketing career, I worked with countless small businesses. One of the biggest lost opportunities I consistently observed was that most focused more on acquiring new customers rather than building stronger relationships with their existing customers. Engage Now provides a practical, easy-to-implement system to drive long-term growth and profitability by building customers for life. I highly recommend this book to every small business owner.
Jim Griesing
Retired VP of Marketing for 2 Fortune 500 companies
Engage Now offers leaders a powerful reminder that engagement is at the heart of every successful organization. In the nonprofit world, engagement is especially critical. When donors, board members, volunteers, partners, and staff feel genuinely connected to the mission, they don’t simply support an organization, they become champions for it. The same principles apply in business: engaged people build stronger brands, deeper loyalty, and more successful organizations.
Susan Porcaro Goings
Co-founder and Chairman, World Youth Clubs
The businesses that outperform over time are those that consistently earn the trust and loyalty of their customers. Bill Mitchell’s Engage Now provides a practical, proven framework that helps small business owners do exactly that. I recommend it to any business owner committed to sustainable growth.
Chris Raleigh
Former executive with a Fortune 10 company and independent management consultant
Customer relationships are at the heart of every successful business. Engage Now provides a practical, easy-to-follow framework for strengthening customer loyalty, enhancing brand value, and driving sustainable growth.
Andrew Silsby
President & CEO
Kennebec Savings Bank
Bill Mitchell’s Engage Now system transforms customer service into a strategic growth system that helps businesses strengthen their brand, retain more customers, and increase profits.
Sue Grady
Sue Grady, Retired Corporate Executive
LEARN THE ENGAGE NOW SYSTEM
LEARN THE ENGAGE NOW SYSTEM
Turn Existing Customers Into Your Very Own Pot of Gold
Stop spending all of your energy chasing new customers while overlooking the people who already trust you.
Build value.
Build trust.
Build customers for life.
Built From 40 Years of Real Business Experience
William E. Mitchell is a lifelong entrepreneur, brand strategist, community leader, and advocate for relationship-driven business growth and profitability. Mitchell has built several successful small businesses throughout his career, including an independent insurance agency, a restaurant, a portfolio of commercial and residential real estate, and a 500,000 kWh solar farm.
His success has been driven by a deliberate focus on exceptional service, customer education, and building lasting relationships that often span decades and multiple generations of employees, families, businesses, and vendor relationships. Mitchell’s commitment to leadership goes beyond his business achievements.
He has served on numerous boards and advisory committees, and his contributions have been recognized with numerous honors, including Governor’s Award for Business Excellence, Small Business Person of the Year, Best Practices Agency, Rough Notes Marketing Agency of the Month, Real Estate Developer of the Year, numerous community service awards, and Best Places to Work.
In 2024, Mitchell founded ENGAGE NOW, a consultancy dedicated to helping small business owners strengthen their brands, deepen customer relationships, and build sustainable growth and profitability through trust, consistency, and long-term value. Engage Now: The Proven System for Maximizing Profits by Building Customers for Life is his first book, distilling more than 45 years of real-world experience into a practical, people-first framework for business success.