About

William E. Mitchell is a lifelong entrepreneur, brand strategist, community leader, and advocate for relationship-driven business growth and profitability. Mitchell has built several successful small businesses throughout his career, including an independent insurance agency, a restaurant, a portfolio of commercial and residential real estate, and a 500,000 kWh solar farm.

His success has been driven by a deliberate focus on exceptional service, customer education, and building lasting relationships that often span decades and multiple generations of employees, families, businesses, and vendor relationships. Mitchell’s commitment to leadership goes beyond his business achievements.

He has served on numerous boards and advisory committees, and his contributions have been recognized with numerous honors, including Governor’s Award for Business Excellence, Small Business Person of the Year, Best Practices Agency, Rough Notes Marketing Agency of the Month, Real Estate Developer of the Year, numerous community service awards, and Best Places to Work.

In 2024, Mitchell founded ENGAGE NOW, a consultancy dedicated to helping small business owners strengthen their brands, deepen customer relationships, and build sustainable growth and profitability through trust, consistency, and long-term value. Engage Now: The Proven System for Maximizing Profits by Building Customers for Life is his first book, distilling more than 45 years of real-world experience into a practical, people-first framework for business success.